Getting started with SEO
For those who are new to internet marketing or are new to webmastering the phrase SEO has no doubt left you feeling a little confused and in the dark. In order to use something to your advantage you must first be clear on what that something is. SEO stands for Search Engine Optimization and cover any tactic used to gain spots in a search engine return list. I.E. "Get ranked higher."
No golden formula
Some gurus on the internet will tell you there is a formula to be used to get ranked higher. Like cyber-alchemists, they know how to turn lead into gold and get your site ranked faster than anyone else. This might or might not be true depending on the individual- rest assured though they will all tell you their secrets for a price. The purpose of this article is to inform you of some common tactics so that you can be a little better prepared to tell the wizards from the wannabes.
Step 1 - Include your keyword
A typical SEO tactic is using keyword phrases in your web content to drive more search hits. If you have a website dedicated to sheep shearing you might want to write several articles about "Cheap Sheep Shearing" to attract that shearing crowd. Several search engines have keyword tools that will show you on an international and local level the number of searches ran using the phrase "cheap sheep shearing". Based on that you know roughly how many times people are seeking that service. Now say there are 1.5 million people in your area using the keyword phrase "sheep shearing cheap" but only 75,000 searching for "Sheep Shearing Cheap". You're best bet is to go after the second choice. There's a good chance that with 1.7 million searches that there are tons of articles with that phrase used. Take the path of least resistance for more results. Is it easier to rank higher out of say 1,000 sites or 40,000?
Step 2 - Get links or create them yourself
Don't just limit yourself to articles on your webpage either. Start a blog and write keyword SEO articles on both while linking them together through URLs. Search engines love seeing this. In fact linking two or three other sites to each of your articles or blog entries will also bring up your ranking over all.
Off to a great start
Regardless of other tactics and formulae you might consider trying, stick with these basics in addition to and you will be fine. Just remember that while the tolerance might change for keyword density (how often you use a key word phrase) around 1% will never get you penalized. More than the allotted amount (1-2%) will make your site look like spam and cause you to actually drop in ranking.
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