What Is SEO - Search Engine Optimization

SEO: Search engine optimizationSeo -search

It's easy for many to start a website, though hard for them to maintain their overall visibility to their audience. A webmaster, however, can make a few changes to their website, in order to deter most of the issues stemming from this problem. One of the most common and oft talked about ways to go about this involves utilizing search engine optimization techniques.

Visability on search engines
Search engine optimization, also known as SEO, refers to the act of affecting how visible a website appears to a search engine, determining how a site will rank within search engine results pages or SERPs. A search engine, like Google, generates pages of results after a user enters in a search query or keywords, targeted to their subject of interest.

Keyword optimization
If a website somehow incorporates that oft searched for keyword into their website content, there's a good chance that they site will appear with the search engine results pages for that search query. There's an even bigger chance that they'll appear within the first three pages, if the webmaster successfully uses SEO to optimize their website. SEO tactics also involve extensive website promotion through other outlets, such as generating a list of back links, all for the purpose of increasing traffic on one's website.

Search engine optimization is primarily an Internet marketing strategy, one that takes into account the type of search queries users enter into search engines, the actual queries themselves and how any particular search engine works. Search engine optimization techniques mainly target many kinds of searches, not limited to local searches, academic searches, video searches and image searches.

Higher ranking on Google = more visitors
The main goal for those involved with search engine optimization is increasing the visibility of their websites. The main theory of the web technique mentions that if a website ranks higher in a search engine results list, the more visitors and/or web traffic it may receive over time. The potential of gaining a steady source of web traffic makes SEO an attractive prospect for many website owners.

SEO helps webmasters create user friendly websites
Search engine optimization is designed to be used to a webmaster's advantage, provided they follow the rules and conditions that come with using SEO. As an example, popular search engine Google commonly enforces their set of rules regarding the use of search engine optimization techniques for websites. Webmasters who use more exploitative SEO are frequently penalized by Google. To avoid this, many often recommended to produce better and informative web content, use search keywords sparingly and make the website assessable to all users.

SEO or search engine optimization is a horde of procedures or practices that enables a web page, website, blog, forum or just an article on the internet to be easily searchable by the major search engines. All popular search engines ala Google, Bing, Yahoo, Hotmail, Find and Ask are used by people to search solutions to certain queries. These search engines follow a set of protocols to identify the most relevant pages that offer the solution to the queries and display those results as per their page ranks.

Most common tools to optimize your site for search engines:

  • Title tags
  • Heading
  • Meta description
  • Good content
  • Good choice of keywords
  • Linkbuilding
  • Intern links
  • Nice URL's
  • Get likes and shares from social media

SEO has become a marketing strategy by time
SEO was initially a concept established and used by search engines but over time it has become a marketing strategy for businesses all across the world. In the primitive years of search engine optimization, popular search engines like Google, used their own algorithms to index websites and web pages according to the niche they targeted. After indexing the websites, they would rank them in accordance to which the websites would appear on the search results. A website with the best rank would appear as the first result and it would move downwards on that page and to subsequent pages of search results according to rankings. Today, companies target their specific niches or a set of keywords that define their industry and use various SEO strategies to get a higher rank.

How does SEO work?
To illustrate how SEO works it is necessary to establish what keywords are. Keywords are the words that an internet user is likely to use while searching for something. A resident of New York looking for a tanning salon would use 'tanning salon in New York' or 'New York tanning salon' and other permutations of these words to look for a list of tanning salon websites or details. Search engines look for all websites and web pages that target the words 'tanning', 'salon' and 'New York'. Now, there would be several websites and web pages targeting these words and some may be tanning salon websites while others may be articles or web content listing the best tanning salons or just some informative content about tanning salons in New York. Search engine optimization is about deftly targeting a specific set of keywords that would gain them the best ranking and the highest possibility of appearing on the first page of search engine results when those specific keywords are searched.

Just as with this page, when people search for 'what is SEO', 'SEO' or 'search engine optimization' on search engines, it would be displayed as one of the many results.

SEO examples:
Title tags
Headings
Meta description
Ducplicate content
Inbound & outbound links

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